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Why continuous learning in business means always being an apprentice

Davina Farrer

CREATED BY DAVINA FARRER
Published: 25/08/2026 @ 09:01AM
#ContinuousLearning #NeverStopLearning #BusinessGrowth #BetterTogether #AlwaysImproving

I've decided I'm an apprentice. Not because I'm starting again, but because I never want to stop learning! Continuous learning in business is incredibly important to me because there is always something new we can discover that helps us become better people ...

Continuous learning in business is essential for success, and Mike was being stern with me, simulating the Apprentice

Continuous learning in business is essential for success, and Mike was being stern with me, simulating the Apprentice

Last Thursday and Friday, I attended a Business Icons event and came away with lots of ideas, additions and little tweaks I can put into practice over the coming months. Sometimes it isn't a huge change that makes the difference.

Being open to learning can help you spot something small that
could have a massive impact on your business or income!

I also had the pleasure of meeting Mike Soutar, who you might recognise as one of the interviewers who puts the final five candidates through their paces on The Apprentice. Despite his formidable television reputation, I found him absolutely lovely, genuine and incredibly interesting to learn from.

I've started reading his new book, Next Gen CEO. One thing I already love is that it recognises how busy we all are, with short chapters and easy-to-digest sections. One of his messages particularly struck me: what got you here won't get you there.

That couldn't be more relevant to continuous learning in business today. When I first joined Utility Warehouse, broadband was dial-up, applications were completed on paper and social networking meant actually going to a networking meeting!

Now we have countless social media platforms, constant digital distractions and an AI revolution transforming how we live and work. The world isn't going to stop changing, so neither can we. Whatever stage we reach in business, there is always something else to learn.

So, I'm quite happy to keep calling myself an apprentice. Are you?

Until next time ...

DAVINA FARRER

Would you like to know more?

If anything in this post has made you stop and think, or you're wondering if there might be a different way of doing things, I'd love to chat. You can find out more on my website at joindavina.co.uk, call me on 07950 003140, or connect with me on LinkedIn and say hello. No pressure, just a friendly conversation to see what's possible.

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#ContinuousLearning #NeverStopLearning #BusinessGrowth #BetterTogether #AlwaysImproving

About Davina Farrer ...

Davina Farrer 

I’ve always believed life is too short to sit still and wait for “someday.” From travelling the world in my twenties to taking on challenges like long-distance coastal walks, I’ve built a life around adventure, freedom, and making the most of every opportunity that comes my way.

After becoming a mum, I wanted a way to be present for my family while still creating an income and future for myself. That led me to build a flexible, residual income business that fits around real life - not the other way round. Today, I help others do the same, showing them how to reduce their bills and create more choice with their time.

For me, it’s not just about money - it’s about freedom. Freedom to travel, take on new challenges, and be there for the moments that matter most. If you’re looking for a way to create more flexibility, more income, and more life in your days, you’re in the right place.

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© 2026 by Davina Farrer

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